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Franchise companies have many challenges, one of which is local marketing. Traditionally, it has been difficult to produce consistent local marketing campaigns that drive leads to the local office. These campaigns normally consist of some sort of direct mail, “yellow pages” or print advertising, all of which are becoming much less effective in these techno-savvy times.
A new recipe for local marketing includes 2 cups website, 1/2 cup email, 1 cup search engine and a dash of tracking. Mixed well to make a successful local marketing campaign.
2 cups Website – A website is made of visual imagery and textual content. When mixing up your website, please choose only natural and relevant text for your content. This will allow the search engine and website to blend well together and produce a better tasting (more leads) dish. Use the combination of visual imagery and text to produce the fragrant smell (call to action) that entices your guests (site visitors) heads toward the kitchen (your contact information)
1/2 cup Email – An email is one page of your website delivered to your contact’s email box. It’s a combination of problem-solving and education. If you can brew these two items together to create interest and anticipation then you have succeeded in stirring up interest in your website. Email should never outwardly sell your services, but should educate your customer.
1 cup Search Engine – Search engine is the final and most often forgotten ingredient to your successful local marketing campaign. Search engine is only effective if it is incorporated well with website. If your website and search engine have similar content then customers will find website in their search engine queries.
A dash of Tracking – To realize success is to measure success. Use Google analytics to track your website and your traffic sources to understand if these ingredients are producing an increase in customers coming to your website. This tool will also show you the increase the number of customers who contact you.
We hope you enjoy this new recipe! If you have any questions please do not hesitate to contact us.
(1 votes, average: 4 out of 5)
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January 14th, 2009 at 7:13 am
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January 16th, 2009 at 8:16 pm
Excellent articles on your blog, i share it with my friends from UK, keep growing it, Cheers ! Andy Colleman – Chicago City
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January 21st, 2009 at 6:47 am
I didn’t quite understand it, but I see some interesting points…
January 22nd, 2009 at 3:35 am
interesting issue and cool read but I think you missed some main keypoints
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I really enjoyed this post (not that I didn’t enjoy the others as well
)- nice work man.
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Andy – Chicago Area
February 2nd, 2009 at 2:19 pm
As a Newbie, I am always searching online for articles that can help me. Thank you
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February 15th, 2009 at 8:06 pm
I dunno. Not sure I agree but okay. Good post anyway. Cheers.
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February 18th, 2009 at 8:33 pm
I like your writing style…it’s very easy to read and understand.
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Great view on the technique, I’ve never come across it this way before
March 12th, 2009 at 12:18 pm
This is the way things should be, get off what we are on now
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Yeah I really liked your article. Nice work!
March 16th, 2009 at 5:02 am
Really cool blog. I found it on yahoo. I am looking forward to read more posts.
March 16th, 2009 at 4:37 pm
It’s about time I read a post that actually kept my attention and was pure gold, thank you!
March 19th, 2009 at 11:35 pm
Nice blog good posts!
March 20th, 2009 at 7:58 pm
I had read about a few of these things on other sites but they didn’t go into as much detail. Thanks for the posts.
March 24th, 2009 at 5:05 pm
I really liked the way they came off
March 25th, 2009 at 12:00 pm
I enjoyed your post and have bookmarked your site. ~ Cheers Paul
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April 6th, 2009 at 6:28 pm
I had read about a few of these things on other sites but they didn’t go into as much detail. Thanks for the posts.
April 6th, 2009 at 7:37 pm
I have to say that your blog is pretty cool. If you could add a few more videos I would really appreciate it!
April 6th, 2009 at 9:06 pm
Thanks for all the help dude.
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If you have other links related to this could you post them for me?
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April 7th, 2009 at 6:28 pm
Finally, the answers that I was looking for! Cheers mate.
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April 14th, 2009 at 11:50 pm
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April 16th, 2009 at 3:55 pm
I usually do not comment on blog posts but I found this quite interesting, so here goes. Thanks! Regards, P.
April 23rd, 2009 at 9:02 pm
I keep listening to the news speak about getting free online grant applications so I have been looking around for the best site to get one.:)
April 23rd, 2009 at 10:45 pm
Can you provide more information on this?
April 30th, 2009 at 5:01 pm
I never ever post but this time I will,Thanks alot for the great blog
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I really liked your blog article! Made it real easy for me to understand. Please keep up the good work. Thanks!
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May 19th, 2009 at 9:55 am
A friend and myself have been arguing about an issue similar to this one! Now I know that I was right. lol! marked you as a fave so i’l; be back
May 20th, 2009 at 8:32 am
It sounds like you’re creating problems yourself by trying to solve this issue instead of looking at why their is a problem in the first place
May 23rd, 2009 at 9:14 am
Keep up the good work. Look forward to reading more from you in the future.
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I have read a similar topic in other blog in wordpress, they talking about this blog
June 15th, 2009 at 9:28 pm
I don
June 25th, 2009 at 11:56 pm
Very nice information. Thanks for this.
Regards,
Jane
June 26th, 2009 at 10:27 pm
Really impressed with your blog Design, and This post awesome. Can you provide more information on this?
Regards,
Jeniffer
June 28th, 2009 at 10:19 pm
There is obviously a lot to know about this. I think you made some good points in Features also.
July 3rd, 2009 at 1:22 pm
Thoughtful post and well written. Please write more on this if you have time.
July 5th, 2009 at 2:24 pm
I usually don’t post in blogs but your blog forced me to, amazing work.. beautiful !
July 6th, 2009 at 4:31 am
Wow! what an idea ! What a concept ! Beautiful .. Amazing
July 12th, 2009 at 5:44 pm
I guess I agree with you but maybe if you explained it just a little more I could learn more. Thanks in advance.
July 19th, 2009 at 3:19 pm
Anybody know if I wanted to bookmark this blog do I have to setup a Diigio account first?
July 26th, 2009 at 4:26 am
I really liked your blog! how can i follow the comments?
July 29th, 2009 at 4:06 pm
To follow our blogs, on the left hand side of the blogs you will see “subscribe”, below it are a few different ways you can follow. For example, if you click on the google icon, you can follow our blogs on igoogle. Does this help?
July 29th, 2009 at 4:09 pm
Hi Caroline,
It depends on what bookmarking site you prefer to use. You can always follow our blogs by clicking one of the icons below “Subscribe” on the left hand of the blog page. Hope this helps.
July 29th, 2009 at 4:10 pm
Harry,
Thank you for your response. I would like to help. What more information would you like in particular?
July 29th, 2009 at 4:10 pm
Thank you.
July 29th, 2009 at 4:11 pm
I appreciate the feedback.
July 29th, 2009 at 4:12 pm
We have several case studies and articles we have written on local marketing. What topics are you specifically interested in and I can send some things over.
July 29th, 2009 at 4:12 pm
I’m glad to have helped. Let me know if you have any questions.
July 29th, 2009 at 4:13 pm
Hi Jeniffer,
I would love to send you more info. What in particular are you looking for?
July 29th, 2009 at 4:30 pm
Thank you for your comment, Jane.
July 29th, 2009 at 4:34 pm
Thank you. If you have any topics you would like to read about, please let me know.
July 29th, 2009 at 4:34 pm
Interesting. Can you elaborate on that?
July 29th, 2009 at 4:35 pm
I’m always happy to help win an argument!
July 29th, 2009 at 4:38 pm
Thank you for the feedback.
August 4th, 2009 at 1:07 am
Hi,
Just found your blog on Technorati & Digg upcomming news feeds and read a few of your other posts.
ISeems good contents,Keep up the good work. Look forward to reading more from you in the future.
Thanks,
Michael
August 30th, 2009 at 12:37 pm
Nice write up…usually I never reply to these thing but this time I will,Thanks for the great info.
August 30th, 2009 at 1:11 pm
I thought I wasnt going to like this blog but more I read the more I liked it.
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September 19th, 2009 at 12:32 pm
Thema und fand die meisten Leute mit Ihrem Blog zu vereinbaren.
September 22nd, 2009 at 1:11 pm
Great Deal!! Good Information.
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February 8th, 2010 at 4:34 pm
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