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The world wide web of social networking has reached a level of saturation that has far surpassed anyone’s expectation of this outlet’s popularity. Myspace and youtube are the trailblazers of this Pandora’s Box.
Anyone who has joined one of the many social networking sites, or remembers the already dead sites, should ask themselves, “Does this help me?”
I can honestly say, “yes…sometimes.” I know that doesn’t sound too solid, but there are many occasions where I can identify positive reasons for being part of a social networking site.
For example, Myspace can be used very successfully for bands trying to get exposure and establish a fan base without wasting a lot of time or money.
LinkedIn can be used very successfully to find forums, contacts and peers within your industry.
The down fall of this current environment is that there are just too many social networking sites…the choices can be overwhelming.
Because this networking environment is so inundated, my suggestion is to identify one social network that works for you. Joining every possible outlet to connect with people and keeping up with all of these sites could take over your life. So find a niche and connect with the people who are also interested in reaching out.
Here is a comical video highlighting the current downfall of social networking sites.
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