ElementsDaily

After Elements developed a model for creating and maximizing franchisees’ web presence, we’ve discovered one of the chief concerns is how to integrate franchisee and franchisor goals. The challenge from both perspectives is generating leads from local searches on Google and other search engines, and perhaps other untapped potential value of the broader network of franchisees.

As a franchisee, are you interested in evaluating these new marketplaces? Great! You’re still here! You’re in the right place.

You currently have a website, right? (Just nod.)…

And your website is a microsite of the franchisor’s website with a single page for each franchise? (Still nodding?)

As a franchisor, are franchisees dissatisfied with your corporate website solution that you’ve paid a lot of money to develop? From that dissatisfaction, franchisees violate brand agreements by creating their own websites to improve their local presence in their local market? (Nodding again?…)

****Because of this, your brand control is compromised because franchisee owners are impatient with what you’re offering them to print news in their local markets, capture local Google search results with local content. As a result they create their own website…accurate, so far?

What about marketing? Are you doing pay-per-click (PPC) or Adwords campaigns? If not, why not? You know your competitors are spending money to capture PPC results, right?

If you are spending on PPC, is the expense across all franchisees or just a limited number? If it’s across all franchisees, you’re probably spending thousands on AdWords campaigns; it’s a pricey solution.

Consider this: research indicates most users will IGNORE the Adwords ad in the right sidebar when they can find RELEVANT search results organically in the regular top 10-20 searches. Do you really think your Ad Words campaign is working efficiently and effectively for you?

How sophisticated is your lead distribution and tracking mechanism? You collect an email and redirect it to the franchise. Is there any way to track what happens from there? What level of ROI on leads can you establish for each franchise? Would you like a better approach?

With the typical web marketing system, each of these problems has its own independent solution, costing you and your franchisees thousands to set-up, maintain, and – if lucky – control. Most likely, you’re company and brand is STILL FAILING to show up in Google and still failing to satisfy the problem of creating localized content for franchisees to display awards, portfolios, case studies, local club memberships, etc.

THE CHALLENGES FOR FRANCHISE WEB MARKETING

• ~The Franchisor:
  • ~Must control their most valuable asset – their brand
  • ~Must be able to track changes and performance
  • ~Must facilitate local marketing to and for franchisees

  ~The Franchisee:

  • ~Must have a highly professional and easy to update website
  • ~Must show up in search engines to compete with locally business
  • ~Must be able to easily choose to participate in Franchisor sponsored marketing or initiate their own local marketing campaigns

Can your existing website, SEO expert, AdWords campaign, or single-page website provide affordable and effective solutions to these challenges? Unless you’re passing the Google tests we run, we can tell you it’s likely you need some better strategies so you’re not FAILING in areas where you should be WINNING.

OUR SOLUTION:

• ~ElementsLocalTM
  • ~Provides family of fully autonomous, networked websites for all franchisees while providing Franchisor control
• ~Client Example
  • ~Manage brand look and feel of websites and local marketing campaigns
  • ~Manage brand messaging and content
  • ~Initiate national email campaigns with advanced tracking

REAL RESULTS:

We’re getting real-world results in record time.

Dig deeper into the ElementsLocal software platform and learn how to use the POWER of your FRANCHISE NETWORK to DOMINATE YOUR INDUSTRY.

This entry was posted on Monday, October 13th, 2008 at 2:11 pm and is filed under ElementsLocal, Franchise Local Marketing, Online Marketing, Web Publishing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.