ElementsDaily

Mobile technology is believed by many to be vital to the future of marketing. Jeremy LaDuque, president and CEO of Elements Inc., offered his insight on the subject in an article he wrote called “Driving Leads Through Mobile Internet Technology” for one of the world’s leading franchise magazines, Franchising World . Look out for the article, which appears in the August 2009 issue.

…Well, maybe technology isn’t quite there yet for online oil changes, but how about making all your service decisions online instead?

A recent focus group, conducted by Opinion Studies, showed that the newly developed online software developed by Elements provides value to both Jiffy Lube and their customers. The focus group confirmed that Jiffy Lube customers welcome the alleviation of sales pressure and the ability to enable them to make well researched and informed decisions before purchasing any recommended additional services.

The results showed that when customers were able to review and purchase these services in a non-pressured atmosphere of an online portal, they felt more comfortable and likely to purchase them than if they were “put on the spot” by being asked at the time of their oil change. Both Jiffy Lube and Elements are excited about the well received feedback of this new software, as it is a win-win for both Jiffy Lube and their customers. Not only does this software have the potential to increase additional service sales for Jiffy Lube, it will significantly improve their customer’s overall experience by providing a no sales-pressured atmosphere so that they can make well-researched and valuable decisions.

Wine is not a product, but rather an entity that represents culture, art and the many distinct palates that exist in the world. Along with oxygen, wine breathes on conversation and appreciation. It celebrates various traditions and brings people together. Because interaction is what makes wine come alive, why would a winery want to focus on automating their business with tasting room kiosks and online e-commerce?

Benjamin Franklin said “Wine makes daily living easier, less hurried, with fewer tensions and more tolerance”. Although this statement may be true for the wine consumer, for the wine retailer it is an advanced, interactive website that “makes daily living easier…” But in a business that embraces old-world traditions, using modern technology can not only be a challenge, but a discomfort for many wineries. Many view e-commerce as a tawdry sell-out, which overthrows a winery’s individual charm and charisma in order for capital gain.

However, research shows the opposite is occurring. The report from VinterActive showing a

As a growing number of companies tout sustainable practices and products, they’re challenged to effectively convince customers that it is indeed “easy being green.” But when eco-friendly equals a higher price tag, a sale is dependent on the consumer fully understanding the financial, environmental and personal value of their purchase. Alternative energy companies, in particular, face unique obstacles because the service they provide can be expensive, invasive and, at times, downright confusing.