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…Well, maybe technology isn’t quite there yet for online oil changes, but how about making all your service decisions online instead?
A recent focus group, conducted by Opinion Studies, showed that the newly developed online software developed by Elements provides value to both Jiffy Lube and their customers. The focus group confirmed that Jiffy Lube customers welcome the alleviation of sales pressure and the ability to enable them to make well researched and informed decisions before purchasing any recommended additional services.
The results showed that when customers were able to review and purchase these services in a non-pressured atmosphere of an online portal, they felt more comfortable and likely to purchase them than if they were “put on the spot” by being asked at the time of their oil change. Both Jiffy Lube and Elements are excited about the well received feedback of this new software, as it is a win-win for both Jiffy Lube and their customers. Not only does this software have the potential to increase additional service sales for Jiffy Lube, it will significantly improve their customer’s overall experience by providing a no sales-pressured atmosphere so that they can make well-researched and valuable decisions.
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August 21st, 2009 at 9:11 pm
Interesting. How exactly does this work? Would this portal be the ordering mechanism for services performed at Jiffy Lube? If yes, I would assume that the customer’s visit would be by appointment instead of the traditional drive-up.
September 16th, 2009 at 10:26 am
Jiffy Lube does not do pre-scheduled appointments. I would encourage you to try the system out if you’re interested in it, even if you’re not in the service area this particular Jiffy Lube is, you could see how it works at jiffyportal.com. Let me know what you think, I’d love to get your feedback.