ELEMENTS is an interactive marketing agency, we focus on franchise marketing. Our interactive marketing services provide online marketing solutions for franchise companies.

ElementsLocal, a software platform for franchise marketing, was developed specifically for the unique challenges and opportunities franchise companies face in online franchise marketing. ElementsLocal is proven to maximize search engine results for franchise companies by taking advantage of the hundreds or even thousands of unique franchisee locations of the franchise companies.

ElementsDaily

Archive for March, 2010

SEO or “SEF”?

Wednesday, March 24th, 2010

Ran across this phrase & thought it had a couple of different play on meanings that could apply to Elements.

SEF – “Search Engine Friendly”, User optimized.

The context might be a little different, but here is the statement.

“Whilst I do get the idea of SEO, I pretty much agree with what you say. I always try and build sites so they are ‘SEF’ – or Search Engine Friendly. I.e. proper mark-up, decent headings, browser titles, and structure. Apart from that, I think decent content will do just a good a job, if not better, than an SEO chap can do.”

SEF! I think that’s a great way of looking at it. “My site is search-engine-friendly but user-optimized.”

Here is a link to the full article if you are interested: (Jessica the author is writing from a marketing viewpoint)
http://boagworld.com/marketing/i-dont-get-seo

National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research

Thursday, March 4th, 2010

We thought this was interesting. The national survey conducted by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations found that 89% of journalists are using blogs, 65% are using Social Networking Sites, and 52% are using Microblogging Sites to find newsworthy content. Reliability, however, is one of the biggest concerns with these online sources. Read the full report.

Click here to visit Elements

Copyright © 2008 All Rights Reserved. Transformational Technologies, Inc DBA ELEMENTS  |  blog  |  how we do it  |  refer ELEMENTS  |  site map  |  basecamp login

 

Interactive Web Design

Creative Website Design

Strategy & Information Architecture

Online Marketing Campaign

Website Creation & Design

Driving Local Website Leads

Local Marketing with ElementsLocal

Interactive Marketing

Website Design San Luis Obispo

Creative Website Solutions

Manage Content with ElementsConnect

Online Lead Management