ELEMENTS is an interactive marketing agency, we focus on franchise marketing. Our interactive marketing services provide online marketing solutions for franchise companies.

ElementsLocal, a software platform for franchise marketing, was developed specifically for the unique challenges and opportunities franchise companies face in online franchise marketing. ElementsLocal is proven to maximize search engine results for franchise companies by taking advantage of the hundreds or even thousands of unique franchisee locations of the franchise companies.

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Archive for the ‘Customer Service’ Category

New to Web Publishing?

Wednesday, July 9th, 2008

As the primary trainer for ELEMENTS software, I work with many first-time users. It’s been my experience that working on a website is intimidating to many people. I also encountered this same fear when I first began working on websites.

Let’s focus on items first-time users should become very familiar with.

Kid’s Play with Links and Images

Websites are like play dough: there is little that cannot be tweaked or fixed. I always tell my users, get your hands dirty because it is the easiest way to learn; you’ll always be able to fix or undo something you didn’t quite intend to happen.

I would recommend learning to do these 2 items first:
1. Add an Image
2. Create a link

Images will allow users to become more familiar with a product or service you are displaying on your site. Links will allow users to move freely from one page to another. Links can also be used to highlight partners or affiliates, and allow them to view their own websites as well. Both features will increase the amount of time your users spend on your site.

With very little effort you can move to the next step, combine these two features and create exciting ‘Pop-up’ images. By mastering these two, simple, but key items, you will find yourself quickly editing your website making it more interactive and user-friendly.

One of the top ways Google determines website ranking is by how many different websites link to your website, which will be discussed in a future Elements Daily.

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