ElementsDaily

In today’s interactive environment; design, marketing and creative companies rely on their high-powered creative professionals, executives and sales teams to differentiate themselves from their competitors.

BUT … these leaders can only promise you an unsurpassed product or service, they, themselves, generally are not delivering the end result.

THIS is left to another member of the team, the project manager.

Tasked-based project planning and management is the backbone of successful enterprise Internet marketing initiatives. This is the essential element to effective PM and driving both internal and external accountability. Using PMI best practices for project planning, change management, risk management and resource allocation provide stability, predictability and control to any large complex project.

Project managers often walk the fine line between micro-managing and holding team members accountable for hitting targets. The task-based plan empowers individual team members to take control, especially on large web interactive projects – and it provides a clear level of accountability to the team as well as to the client.

By applying the task-based PM practices, the Elements team is able to deliver world-class products and exceptional customer service.

THE REAL DIFFERENCE is the project manager who is committed to superior service.

Michael Boyer, CMO of ELEMENTS, shares a “Core Belief” that guides our project management methodologies and superior service goals.

The humility of the transparent (Service: authentic people, real service)
To be of service to others lies at the core of the meaning of honesty. For to facilitate lasting change and progress the goal must be to do the good thing, the right thing, and to speak the truth. It is from this place of honesty that we do well.

Thus our way is to share, in service to our clients and partners, what makes us special. We are a transparent company; our clients and partners can feel our passion, touch our intelligence, hear our camaraderie, see our energy and sense our difference. We have quiet values yet we hold them fiercely; we have our custom definitions of quality, value and professionalism.

And at the end of the day we ask the simple questions ‘Did we matter?’ and ‘Have we contributed?’ for the measure of our longevity will be in how others judge us. In an era when change is a whirling dervish it is the fact that we come back time and time again to a place of transparent humility that will enable our world to see us and our company for what it is – human, real, humble and different.

Driving high-quality leads with your website is a long-term strategy that requires commitment, persistence and patience. As many people will tell you, content IS king, please internalize that and realize that your customers are at your website because they are looking for better information …

It’s our job to give it to them …

Write Great Content

Your website content should be useful to your users. They need to see value in your articles and your topics. Customer testimonials, case studies and work examples are great for service based businesses. Product businesses should concentrate on differentiation with competitors and testimonials.

One new article per week to give your customers consistent meaningful information about your company, your people and your accomplishments.

Tell People About Your Great Content

Always mention your website in all advertising. Submit a press release to the PRWeb or Business Wire to inform people about your great content and accomplishments. Send press to the Chambers, clubs and community organizations that your company is affiliated with.

Use your trade media to drive qualified people to your website by featuring your content in articles or advertisements in industry trade publications.

Link to Others with Great Content

Linking to others websites with quality content will tie your brands together. The more you link to other websites the more links you’ll receive to your website, which increases your websites search engine listings.

Your users will also remember that your website was the go-to source for information from your content and the links on your site.

Just remember, that great content is the foundation for driving great qualified leads to your website.

ELEMENTS Launches Paul Davis Restoration on ElementsLocal for Franchise Systems.

San Luis Obispo, CA – June, 30 2008. Elements, an interactive agency, today announced that they have launched Paul Davis Restoration on their ElementsLocal software platform. ElementsLocal is an online local marketing platform for franchise systems.

The primary objective of ElementsLocal is to provide each franchise of Paul Davis Restoration with a marketing platform targeted to their local market. ElementsLocal provides franchise systems with an unmatched ability to give franchise leaders BrandSecure™ online marketing tools. These vital tools drive local business leads without diluting the franchise’s national brand. ElementsLocal puts the power of online marketing in your franchisees’ hands, while consistently driving your brand across all web properties. Typically franchise companies have a single website and domain name to represent all of their franchises, thus internet search engines see one website for each of the hundreds or thousands of locations. Franchise companies miss a huge opportunity for localized search engine optimization.

“Paul Davis Restoration recognized the value of a local web marketing empowered through corporate branding and support,” said Michael Boyer, Vice President and CMO of ELEMENTS. “We are excited to partner with Paul Davis in providing a local marketing platform to their network of franchisees.”

ElementsLocal was developed specifically for the unique challenges and opportunities franchise companies face in online franchise marketing. ElementsLocal is proven to maximize search engine results for franchise companies by taking advantage of the hundreds or even thousands of unique franchise locations of the franchisor company.

About ELEMENTS – www.elementsinc.net
ELEMENTS is an interactive marketing agency, we design and develop online business products and corporate web sites. Our online business products provide industry-specific platforms, which enable our clients to harness the power of the internet to streamline their business. Our world-class interactive services provide marketing solutions for mid-market companies. From conception and strategy to design and implementation, we combine world-class creative services and proven technological expertise with forward-thinking business strategies. We deliver successful and elegant solutions for deployment of enterprise web initiatives.

About Paul Davis Restoration – www.pdrestoration.com
Paul Davis Restoration is one of the nation’s foremost franchise organizations with over 220 independently owned and operated franchisees. Since 1966, the Paul Davis Restoration network of contractors has been an innovative leader in the areas of property damage mitigation, reconstruction and remodeling. We work across the United States serving our residential, institutional and commercial customers and clients. We have built our heritage one project at a time establishing a reputation for performance, integrity and responsibility.