ELEMENTS is an interactive marketing agency, we focus on franchise marketing. Our interactive marketing services provide online marketing solutions for franchise companies.

ElementsLocal, a software platform for franchise marketing, was developed specifically for the unique challenges and opportunities franchise companies face in online franchise marketing. ElementsLocal is proven to maximize search engine results for franchise companies by taking advantage of the hundreds or even thousands of unique franchisee locations of the franchise companies.

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Archive for the ‘Online Marketing’ Category

To Hyphenate or Not To Hyphenate Domain Names

Wednesday, April 21st, 2010

When it comes purchasing domain names, I’ve seen a lot of my colleagues purchase hyphenated domains because the non-hyphenated versions were already taken by someone else. I don’t really think that’s a wise practice because most type-ins (surfers who type in a domain name rather than landing on a website via a search engine) will type in the name without the hyphens. In that case I just recommend spending a little bit of time and getting a bit creative to come up with a unique domain name.

But if you dismiss the type-in traffic, can a hyphenated name really hurt you? Not so according to Bing’s program manager, Brett Yount and Google software engineer Matt Cutts whose blog has become the voice of Google’s best practices for SEO. Both have publicly stated that hyphens in a URL act as keyword separators.

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Internet Marketing Specialist joins the Elements Team

Monday, April 12th, 2010

We are pleased to introduce Internet Marketing Specialist, Russ Lubin, who recently joined our team. Russ’ role at Elements will be helping our clients with Traffic procurement, SEO strategies and Social Media Marketing. After receiving a Bachelors degree from UC Santa Cruz, Russ started a web-design and hosting reselling business in 1997. Over the years, his focus gradually evolved into performing online affiliate marketing strategies for a variety of industries.

Russ started his new role at Elements last Monday. “My plan is to take my years of online marketing experience to help create successful traffic procurement strategies that

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National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research

Thursday, March 4th, 2010

We thought this was interesting. The national survey conducted by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations found that 89% of journalists are using blogs, 65% are using Social Networking Sites, and 52% are using Microblogging Sites to find newsworthy content. Reliability, however, is one of the biggest concerns with these online sources. Read the full report.

New Website Showcasing Local Businesses

Thursday, February 18th, 2010

New research shows that 90% of online users search locally when deciding where to purchase something. It’s more important than ever for businesses to be ready with a website to compete.

Elements, Inc. recently launched www.sanluisobispowebsites.com to exhibit over a decade of their work for local clients. “The local business community is the reason why Elements has gotten to where we are today”, commented Jeremy La Duque, CEO, “We wanted to develop a website that showcased all of our unique clients and the services they provide”. San Luis Obispo resident and online marketing expert, Jeremy La Duque, founded Elements, Inc. knowing that online marketing would soon replace many traditional forms of advertisement. Now, 11 years later, his company assists thousands of clients in helping them get the online exposure necessary to succeed in this electronic day and age.

Elements, Inc. has become a trusted source of online marketing solutions for both large and

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Free Webinar Invite: 7 Steps to Simplify Social Media and to Socialize Strategically

Tuesday, December 15th, 2009

Do you know what words get retweeted the most? Do you know which post titles get clicked on the most? How about what to include or exclude from your profile bio to gain more followers?

There are hundreds of webinars out there on the topic of social media; however, it is very difficult to find a webinar that is more of “how to” rather than a “what is” when it comes to social media. That’s why we’ve developed a webinar that really demostrates how to implement a successful social media strategy. Please keep in mind, this webinar is NOT simply an introduction to the concept of social media, but rather a step by step guide with tricks and tips, do’s and don’ts, and lots of resources to help simplify your social media plan.

Date: Friday, December 18, 2009
Time: 10:00am PST
Register here: https://www1.gotomeeting.com/register/896729841

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