ElementsDaily

Have you wondered why some of your blogs get a lot of readers and some fall short? With all the information out there on the internet, your blog title and email subject line are more important than ever. Here are some tips that have been proven effective when it comes to titles:

New research shows that 90% of online users search locally when deciding where to purchase something. It’s more important than ever for businesses to be ready with a website to compete.

Elements, Inc. recently launched www.sanluisobispowebsites.com to exhibit over a decade of their work for local clients. “The local business community is the reason why Elements has gotten to where we are today”, commented Jeremy La Duque, CEO, “We wanted to develop a website that showcased all of our unique clients and the services they provide”. San Luis Obispo resident and online marketing expert, Jeremy La Duque, founded Elements, Inc. knowing that online marketing would soon replace many traditional forms of advertisement. Now, 11 years later, his company assists thousands of clients in helping them get the online exposure necessary to succeed in this electronic day and age.

Elements, Inc. has become a trusted source of online marketing solutions for both large and

Do you know what words get retweeted the most? Do you know which post titles get clicked on the most? How about what to include or exclude from your profile bio to gain more followers?

There are hundreds of webinars out there on the topic of social media; however, it is very difficult to find a webinar that is more of “how to” rather than a “what is” when it comes to social media. That’s why we’ve developed a webinar that really demostrates how to implement a successful social media strategy. Please keep in mind, this webinar is NOT simply an introduction to the concept of social media, but rather a step by step guide with tricks and tips, do’s and don’ts, and lots of resources to help simplify your social media plan.

Date: Friday, December 18, 2009
Time: 10:00am PST
Register here: https://www1.gotomeeting.com/register/896729841

According to new report by ViTrue, the best day to post to your Facebook Fan page is on Tuesday. Both Monday and Wednesday came in close, while Friday and Saturday were proven to be the worst days to get a response from posts.

As published in Renewable Energy World: October 2009 Issue

http://www.renewableenergyworld.com/rea/news/article/2009/10/is-it-really-that-easy-going-green

We all know that person who fashionably expresses concern for the destruction of our environment; and then they drive off in their gas-guzzling SUV to their home that’s lit up like a Christmas tree, all while drinking from a coffee cup made from non-recycled paper. Are they lying about caring? I’d like to believe most people would prefer to be environmentally responsible; however, the fear of the associated costs paired with the confusion as to how to go green is enough for many to hopelessly throw their hands up in the polluted air.

This is why it can be a challenge for alternative energy companies to convey the value of their services. As well as the presupposed higher price tags, perplexing industry jargon serves as another challenge, as it only further bewilders an already ambiguous industry. This classic case of too much data and not enough useful information is scaring away potential customers.

Many Alt-e companies have proactively created an online presence to better communicate to potential customers, but they are still lost in how to best deliver their message. The challenges these companies face in the sales process is that the bar is constantly being raised when it comes to creative Internet solutions for attracting customers.

1. Creating a Local Presence

Alternative energy companies, such as solar providers, should have both a corporate web site, but also unique web sites for each location where the company provides installations. This makes the company more visible to search engines like Google, thus increasing their ranking when potential local customers searches for them. ElementsGreen creates brand-compliant web sites, domain names and content management solutions for each city or region where installations are made, and the sites can be updated with attractive local content for local customers seeking services.

2. Engage your Customers

Because many potential alternative energy customers fear encountering intimidating jargon, they don’t wish to speak with company representatives on the phone and would rather seek information online. Successful online engagement occurs when information is presented in a way that is user-friendly, digestible and relevant to the customer. Some effective web site tools to consider include online calculators that offer a clear breakdown of associated costs and the resulting return on investment (How will money spent translate into money saved?); photo galleries of the installation process (How will this affect the appearance of my home?); breaking industry news (What is the current buzz?); and online/live chat opportunities and social forums, which allow potential customers to ask questions and solicit feedback on concerns in an anonymous, casual setting.

3. Customer Portal Software & Solutions

Leveraging social networking opportunities and fostering online relationships within the current client base should be a high priority for alternative energy companies. Existing customers – typically passionate about the product – can be a valuable resource in engaging new clients. Creating a “members only” area on the web site provides a forum where existing clients can pose questions to each other and the company, access timely educational information and learn about current company incentives for referrals.

4. Monitor for Success

A key component to understanding the value of alternative energy is being able to monitor personal usage. When solar, for example, is installed on a home, a monitoring device is also put in place. By integrating this information into usable software, customers can easily access their usage on the company web site or on their Smartphone. This allows customers to always have ‘hands-on” access to the performance and functionality of their purchase, and the information can easily be shared, which helps to further share the company message to other potential customers.

As long as the environment continues to decline, consumers’ interest in alternative energy will only increase. Through effective online communication, alternative energy companies can help demystify the process of ‘going green’ and gain knowledgeable customers in the process.