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The primary objective of any focused marketing initiative is to drive qualified leads, which convert into users, customers and clients. ELEMENTS is a small boutique agency specializing in creating business results for franchise and mid-size companies using integrated website optimization and internet marketing strategies, with a firm belief that success can not be obtained with a singular focus on one small portion of “Search Engine Optimization”.
Successful website optimization requires holistic planning and management of all aspects of search engine marketing (SEM) including public relations, website content, keyword buys and search engine optimization, as well as most aspects of information architecture, UI & online community best practices. ELEMENTS applies both marketing sensibility and technical expertise for campaigns that focus on customer acquisition and retention.
Leadership
ELEMENTS’ diverse experience across many industries provides real world expertise and professional execution with proven marketing strategies. Senior managers with over 14 years of experience manage all retainer relationships in order to ensure the best interests of the client are always prioritized.
The 5 pillars to website optimization include authentic page optimization, public relations, link building, keyword buy and multivariate testing of the user interface.
Authentic Page Optimization
Your online marketing strategy should be built around authentic page content that is created for users to read and enjoy. Authentic page optimization refers to adhering to the guidelines set forth by search engines to create pages without trying to circumvent and trick their ranking process. In order to achieve authentic page optimization we strategically use correct keyword terminology, standards based code, content creation, page outlines, page categorizations and page URL configuration.
Google and the other search websites view his authentic content and longevity of its existence as very high markers of creditability and thus give these pages much higher keyword relevancy and page rank scores.
Public Relations
Building credibility in the marketplace is paramount when driving website optimization and search engine marketing. Press releases, articles and stories published in major news websites and publications can dramatically increase the exposure of your website. ELEMENTS creates a proactive PR plan to drive excitement within the target audience and news agencies. Using PRWeb, Business Wire, Shankman.com and other online PR tools we’ll drive story ideas, expert opinions and releases to news agencies for publishing.
Link Building
Building “link juice” is always a primary focus of search engine optimization. After building the normal directory based and “dofollow” blog links, we provide link building partnerships with many of the largest link building networks and platforms in the industry like Conductor (Used to be LinkExperts) and other contextual link building services.
Keyword Buy
ELEMENTS has extensive experience managing and directing PPC campaigns to optimize cost per click, brand impressions and conversion rates. Whether using our cross platform bid management and optimization tools or working direct with Google, Yahoo and MSN ELEMENTS provides extensive experience working on PPC campaigns with franchise companies such as Paul Davis Restoration in the home services industry.
Multivariate Testing and Analytics Trend Analysis
Call to action and content optimization with tools like Optimost and Offermatica we can test call to actions, lead generation, conversion offers and content presentation with thousands and even millions of combinations of page elements. As 3 year member of the Web Analytics Association and a regular attendee and WAA conferences and events ELEMENTS has the experience to provide robust trend analysis as well as change recommendations for all aspects of growersandnomads.com
Phased Approach for Continual Improvement
Rinse and repeat, as those shampoo bottles always say … Testing and trend analysis will enable us to continually improve the user experience, lead conversion rates and content presentation. Monthly business reviews and recommendations will drive these continual changes.
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